Branding has become the most popular way to advertise and sell to the consumers. Packaging is a crucial component of branding, and millions of concepts are developed each passing day. It, therefore, becomes quite a challenge when you have to choose one from the hundreds of packaging ideas available in the market. Take the following factors into consideration if you want to package and deliver your wine in packages which will elevate your brand and please the consumer.
The customer delivery method
The type of box you select should be guided by the shipping method you will choose for your wine. If you use courier or mail to send the wine, pick a mailer box. Mailer boxes are made from high-quality recycled cardboard. They come in a variety of sizes, which means you can pack more than one box of wine in the box. However, if you are shipping to a distributor and need to have more than a dozen bottles in one box, think about shipping boxes because they are more robust than the mailer boxes. If you want boxes that can be displayed at the shop, you have to select smaller sizes which only fit a bottle at a time. The branding has to be done on each of the individual boxes for display and advertising purposes.
The branding needed
The other factor which will determine the material and size of the boxes you get for shipping is the branding that will go on the box. It includes aspects such as the logo and all other information that is usually displayed on the box. If the wine is meant for the retail market, you cannot pick generic boxes and ship it off in them. You will have to sit down with a creative time, come up with a packaging concept and then make boxes which match this concept.
Other factors that you need to think about include the colours and durability of the boxes. A lot of things can happen during shipping, and to be on the safe side, you need boxes that are reinforced to protect the fragile glass inside. The finish of the boxes should also have a waterproof finish so that in case the boxes come into contact with water, the box will not cave in, leaving the wine bottle exposed. Finally, you have to discuss the cost of the boxes with the seller and settle for what fits your budget.
Learn more about custom-made boxes from a local manufacturing company.
